Hank Green of The Vlogbrothers shares his thoughts on Multi Channel Networks.
You may find yourself contacted by an MCN at some point asking if you would like to join their network and receive support growing your channel. Intrigued, you might take a look at their website and be impressed by the shiny design and professional logos.
Don’t let this fool you. It’s always important to look deeper into an MCN before signing on the dotted line. You may find that a network is either just starting out, or simply not offering as much to their creators as you would think. They will often approach hundreds of channels, including those with a small number of subscribers, with the hopes of expanding their catalogue.
It’s worth checking if there are any names you recognise on their list of supported channels.
If you don’t want to share your income and feel that you can grow and manage your channel independently, then there’s no real reason to join an MCN. Speaking to potential sponsors and arranging collaborations with other YouTubers are things you can achieve through networking, and if you make yourself easily available it becomes more straight forward for partners to contact you.
Many of the jobs that MCNs do for YouTubers can still be achieved on your own if you work hard enough.
It’s important to approach companies and other YouTubers yourself if you have ideas that you think would interest them. Whilst many YouTubers are now assigned to an MCN, there are still many that try to work independently.
Whether you decide to join an MCN or not, both options have positives that can help your channel long term. It’s up to you to decide which approach is best for you.
Make sure you also check out our list of 5 reasons you should join an MCN.
Image source: Katie Killary
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