For four years now, YouTube star Zoe Sugg (or Zoella, as she is otherwise known) has successfully won the hearts of thousands upon thousands of viewers with that quirky smile and head tilt we all know and love.
Since reaching one million subscribers in April 2013 (she did a video montage with lots of hilarious and unbearably cute moments all in one video to celebrate) Zoella has quickly become one of Britain’s best-known YouTubers. Right now she has over three million subscribers, and as she continues to make videos, her fan base continues to rise.
But what is it about the 23-year-old’s channel that has everyone waiting impatiently for her next upload?
Perhaps it’s the fact that although the majority of her videos are beauty and fashion based, she also uploads content that can please a more general audience, offering YouTube challenges and baking tutorials.
Aiding this, there’s often a collab video with some familiar faces to enjoy, possibly Louise from Sprinkle of Glitter, Alfie Deyes, or even crossing the ocean to see America’s much loved Tyler Oakley or Joey Graceffa.
So it’s clear that Zoella is extremely popular, but this isn’t where her success ends. Her second channel, MoreZoella, has over one million subscribers, and it’s here where you can find the video that consists of her reaching one million Twitter followers.
Whether it’s making videos, blogging, uploading pictures or even just updating the world with what she’s just eaten, Zoe will always receive thousands of positive comments and people expressing their love for her.
Of course, the reason she’s gotten so far is due to her hard work and dedication, but I think one major source for her success is Zoella’s infectious personality that makes viewers feel like they’ve known her for a lifetime.
If you haven’t had the pleasure of finding yourself smiling at one of Zoella’s videos, head over to her channel now. You’ll find yourself subscribing and waiting for more.
This post was written by Tube Chum’s Online Writer, Kelly-Ann Davies.