Comment: The power of YouTube’s beauty industry

Last Christmas, being a YouTube addict with a love for fashion and beauty, I made a small list of items I wanted to buy based off some beauty gurus’ recommendations.

So off I went, then, only to be bitterly disappointed. Most of the goodies on my list were out of stock, and that’s when it hit me just how much of an impact YouTube has on our society.

YouTubers have proven to be more effective than the average models when it comes to promoting beauty products.

Even though companies still invest in the more ‘conventional’ ways of advertising their products, a lot of them have been smart enough to follow the cyberspace trend. YouTubers have proven to be more effective than the average models when it comes to promoting beauty products. Monthly favourites videos by Vivianna Does Makeup and Lily Pebbles (to name a few) spring to mind!

Above: New to My Wardrobe by ViviannaDoesMakeup.

Maybe it’s the authenticity of the opinions of these YouTubers that attracts so many people to the products they’re talking about. I know that’s the reason I go out to buy their recommendations.

It’s become clear to me that I trust the opinion of YouTubers, because (let’s be real) they’re so much relatable to us than those models with the super sleek hair and size 4 bodies.

As YouTube’s ever-evolving community continues to grow, it’s getting almost impossible to get hold of these wish-list products.

I trust the opinion of YouTubers, because they’re so relatable.

So, to all aspiring fashion and beauty YouTubers reading this article, I say go for it! YouTube is a growing online industry bursting with potential that’ll clearly keep on growing.

However, with this world of internet fame comes a tonne of responsibility to stay true to yourself and your opinions, because at the end of the day, that’s what makes YouTube stand out.

This post was written by Tube Chum’s Fashion Correspondent, Jessica.

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Editorial Team at Tube Chum
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