According to TIME magazine and CNET, there’s a little bit of a ruckus going down at YouTube’s headquarters.
As video-sharing competitors such as Vessel and Facebook sniff around trying to nick YouTube’s top content creators, rumours surfacing from a number of online sources claim that Google’s website is making the most of cash incentives in order to stop its most valued creators jumping ship.
For the folk over at YouTube HQ, competition is rearing its head at every opportunity.
I’ve always seen YouTube as the Godfather of video sharing. Boasting over a billion online hits a month, could there even be a possibility of a throne topple?
For the folk over at YouTube HQ, competition is rearing its head at every opportunity. Whilst the website may be the most widely-used video-sharing site out there, there’s plenty of people that would like to see that title rubbed away.
It’s looking like Vessel will be up and running before the end of the year, but will it impact YouTube?
In my opinion, YouTube’s biggest competitor for the future is Vessel, created by Hulu’s former CEO Jason Kilar.
You may have seen some of Hulu’s videos on YouTube already. Clearly, as attack is the best form of defence, Google is already securing the loyalty of its top creators with cold, hard cash, if all the breaking reports are correct.
Vessel hasn’t launched yet so it’s quite exciting to watch the battle unfold between the two platforms. I think it would be controversial move if YouTube creators were to bought out and left the established community. I guess we’ll see just how loyal YouTube fans really are in the event of their favourite video-makers heading to Vessel.
YouTube’s biggest competitor for the future is Vessel, created by Hulu’s former CEO Jason Kilar.
Financially, Google’s the king, even with Vessel’s rumoured budget standing at around $75 million to spend on coaxing YouTube stars.
The YouTube community is vast, so it could be tough for competitors to break it up.
$75 Million!? Bring it on!
This post was written by Tube Chum’s Online Writer, Tracy Lane.