Interview: Gunnarolla

I’ve also worked with TIFF on some of their exhibitions, most recently, the David Cronenberg: Evolution show.

What’s it like getting involved in an event like that?

It’s a lot of work. We really care about the content that we put in the show – the curation is really important when you’re inviting people to watch something in a cinema that they could just be watching for free at home. So we spend a lot of time seeking out stuff that is weird, (sometimes unintentionally) hilarious, and maybe even thought-provoking. A lot of stuff in there will be things that you’ve never seen before.

We also have a lot of fun, too! We now have a dedicated group of viewers that stay for the entire 12 hours, a lot of them traveling from out of town. It’s great to facilitate an event like this where people can get together and celebrate something that they love. I love making people laugh and cringe and our show is so fun. It reminds me a lot of the old spirit of YouTube.

Do you have a favourite video/song that you have uploaded onto YouTube?

The latest thing that I’ve made is always my favourite. With that in mind, I’ll say that I’m very excited about my upcoming EP. It’s a collection of really fun music with a lot of puns and double-entendres.

I’m also really proud of Konkai, The Comic Sans Song, The Foreign Language Song, and Can’t Dance. I managed to achieve pretty high-quality visuals and sound, and I hope people will still be watching those for years to come. Canadian, Please will always be special to me, not just because it was our most popular work, but because of the cultural impact that it has had.

Do you think YouTube provides a good alternate platform for musicians and singers?

I think that it’s a great way to easily share your work and have your work shared by others. YouTube is saturated with content, though, so you’ve really got to have a strategy if you want to get noticed.

I wouldn’t strive for success on YouTube alone, but I do think that it’s a great launching pad for other opportunities.

Do you have any advice for people looking to produce their own music videos for YouTube?

Work with others! I read a quote recently that went, “it takes teamwork to make the dream work” and I think that’s very true.

Who are your favourite YouTubers?

This is so hard to answer! I have a ton of respect for what Hank and John Green are doing, and they’ve been so supportive. Meghan Tonjes, Mike Falzone, and Soundlyawake are the most genuine, hilarious people that I’ve met through YouTube and it shows in their content. I love Meekakitty and Nanalew’s videos too – they’re keeping things fresh and super high-quality. Andrew Huang is really pushing the boundaries of what we can do with music and sound also, and he’s just an awesome friend. I rarely miss a video by Natalie Tran or Ryan Higa – they always make me laugh.

Do you have any projects planned this year for your channels that you can tell us about?

There is going to be a lot more music and travel content. I’m about to release a new EP with some fun music. The first single MY D*CK (http://www.youtube.com/watch?v=5CrbyLnHWMM) was recently featured on Huffington Post and YouTube Nation. And after that, I’m back to A-POP, my hybrid English/Asian music and style series.

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Daniel Mackrell

Co-editor at Tube Chum
Journalist. Former Winchester Student. Chelsea fan. @WINOL Alumnus. Co-editor, @TubeChum.
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