YouTube has become more than just a platform for vloggers and gamers. Today we look at a blogger who established a new audience after making the switch to YouTube.
Bob Clagett, the man behind the popular YouTube channel I Like To Make Stuff, has used YouTube to share his helpful guides for people attempting their own DIY projects. The channel has gained over 500,000 subscribers and has enabled Bob to work on it full-time.
What started out as a blog has grown into a much bigger online presence with YouTube videos becoming the primary focus. We spoke to Bob about the importance of using YouTube when building and expanding his brand, as well as the process that lead him to success.
Speaking about the early stages of his project, Bob said: “I Like To Make Stuff started as an outlet for me to have some time in my workshop. I have a large family that I love dearly, but part of being a good father and husband is having some time to decompress and feed your own interests.”
[pullquote align=”left” cite=”” link=”” color=”” class=”” size=””]”It’s been integral in all parts of my business. My content branches out around it, but everything comes back to video.”[/pullquote]
“Turning my workshop time into something valuable was necessary for me to justify that time away from the family. Because of that, I decided to start making videos of what I was doing, in hopes to teach other people.”
Despite starting as a text-focused blog, it didn’t take Bob long to realise that video content would open his website to a whole new audience.
Bob explained: “I started out making blog posts of my projects, but the process of writing out detailed descriptions got really tedious. I had some video experience, so it just made sense to make videos of my projects instead. For me, it’s a much more engaging medium and a lot more natural.”
As many video makers will know, creating content for a YouTube channel can be a lengthy process. Speaking about his upload schedule, Bob said: “I try to release videos every Tuesday, so each week I go through the process of shooting, editing, etc. In general, the production happens in that week, but the project starts long before that.”
Bob’s most popular video shows how to make a secret door bookcase
“Since my videos are of me making something, I have to come up with the idea, create a design, gather materials, and plan the filming process even before I start doing any production. Some videos have spanned months, some just a few days.”
The I Like To Make Stuff channel has quickly gained an established following a huge following with over half a million subscribers in just a few years and it’s something that Bob is very thankful for. “It’s been amazing! I’m honored and humbled that so many people have been interested enough to subscribe and watch. The community of people who have supported what I’m doing is truly a blessing!”
So is there a secret to Bob’s success and does he have any advice for other people looking to grow on YouTube?
“Not every brand or personality is an immediate match to the YouTube platform. Sometimes, it takes a little bit to find how to fit what you’re doing into the format, so just keep trying, and don’t be afraid to try different things!”
We’d like to thank Bob for taking the time to speak to us, make sure you check out more of his amazing creations on his website www.iliketomakestuff.com.
What is your favourite video on the I Like To Make Stuff channel? Let us know by tweeting us at @TubeChum.
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