The Richest YouTubers in the World: 2015’s top stars

YouTube has grown into a global force and millions of creators are battling it out for the big bucks that come with online media dominance.

Nowadays, it’s not all about the videos. YouTube’s Kings and Queens are making the most of personal merchandise, music releases and more. Many keen viewers will have noticed this year’s sudden influx of books by YouTubers, with examples including Zoella‘s Girl Online, PointlessBlogTV’s The Pointless Book and Tyler Oakley‘s Binge.

Read on as Tube Chum shines the spotlight on just some of this year’s richest YouTubers, featuring the likes of Smosh, PewDiePie and Jenna Marbles. The annual estimations below have been calculated through online reports from various news outlets.



The unnamed YouTuber behind the global phenomenon that is BluCollection has managed to make a living around showcasing the world’s most popular children’s toys. Mini models, remote-controlled cars and dolls have all been unboxed and reviewed in the past.

Speaking via the channel description on the BluCollection YouTube channel, the author writes: “I review toys & playsets from Disney toys to Pixar Cars, Shopkins, Surprise Eggs, Lego, Huevos Sorpresa, including dolls such as muñecas, bambole, bonecas, poupées from Nickelodeon Peppa Pig, Pocoyo and Sesame Street Cookie Monster”.

Richest YouTuber Disclaimer: Estimated income based on information from Business Insider.



Update 07/07/15: According to Swedish news outlet Expressen, PewDiePie’s company, Pewdie Productions, generated around $7.5m in 2014, which is equal to almost £5m. With this in mind, it looks like the Swedish YouTuber will make far more than our initial 2015 estimation suggests.

Update 8th July, 2015: Addressing recent news coverage surrounding his salary, PewDie uploaded a video titled Let’s Talk About Money, in which the entertainer discussed his rise to popularity and his early days on YouTube during which he ‘struggled to pay rent’.

Felix mentions his extensive charity efforts during the upload, a subject that he admits many news outlets have failed to touch upon.

During his time uploading content to the video-sharing site, PewDiePie has managed to raise over $1,000,000 for worthy causes, including groups such as Charity: Water, which aims to ‘bring clean and safe drinking water to every person in the world’.

The Summer of 2014 gave us the best indication yet of how much money PewDiePie makes on YouTube, with the video maker himself giving his audience a very ‘rough’ idea of the figures. During a Reddit Q and A, PewDie confirmed he had made approximately $4,000,000 in 2013.

PewDiePie’s success shows no signs of slowing down, either. According to YouTube analytics website VidStatsX, the Swedish gamer continues to draw in thousands of new subscribers every single day. It goes without saying that it’s likely the Swedish gamer is earning significantly more money since the enlightening Reddit session last year.

Richest YouTuber Disclaimer: Estimated income based on information from Wall Street Journal / Daily Mail / Yahoo Finance.

Jenna Marbles


American vlogger and comedy icon Jenna Marbles uploaded her first video to YouTube 5 years ago and views have soared ever since.

Jenna’s estimated annual income reaches over £2.5m, undoubtedly helped along by key iconic videos such as “How to Avoid Talking to People You Don’t Want to Talk to”, which now boasts over 30,000,000 views. The YouTuber continues to upload regularly to her main channel and JennaMarblesVlog, which is nearing 1.5 million subscribers.

Richest YouTuber Disclaimer: Estimated income based on information from / WillVideoForFood.



Comedy duo Smosh continue to entertain millions of fans on YouTube and the incoming Smosh Movie will only increase the pair’s income for 2015. Our estimations land at around the £2.7m mark, a remarkable figure for the boys.

Ian Andrew Hecox and Anthony Padilla are truly worthy of their success, providing the world with plenty of giggles thanks to famous uploads such as The Legend of Zelda Rap, Pokemon In Real Life and If Videogames Were Real. Smosh uploads new content every Friday and also contribute to a second channel, which hosts two videos of its own every week.

Richest YouTuber Disclaimer: Estimated income based on information from Social Blade / Business Insider.



Adam Dahlberg’s SkyDoesMinecraft YouTube channel has proved massively popular with gamers across the world and Dahlberg has managed to keep his viewers entertained with Minecraft mini-series including survival challenges, building competitions and mod showcases.

SkyDoesMinecraft was originally part of Minecraft group Team Crafted, but left in 2014 after announcing his decision via Twitter. The YouTuber makes an estimated £1.6m annually through YouTube advertising and sponsorship deals, recently passing the 11 million subscribers mark.

Richest YouTuber Disclaimer: Estimated income based on information from /

Do you think the YouTube’s richest creators are worthy of their success? Let us know in the comments section below or tweet us at @TubeChum.

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Tom Morgan

Tom Morgan

Co-editor at Tube Chum
British YouTuber, journalist and Arsenal fan. Co-editor, @TubeChum. YouTube: TomSpeaksWords. (New video every Sunday)
Tom Morgan