Rumour: Yahoo to reshape Tumblr as YouTube rival

It could be argued that Tumblr is already ideal for housing a similar user experience to YouTube. User’s get a ‘feed’ of what they want to see, and are able to follow other Tumblr blogs, an alternative function to YouTube’s subscription system.

High-budget advertising for top stars such as Zoella and The Slow-Mo Guys, including TV and billboard ads, have made an appearance.

Established YouTube entertainers may be wary of moving to a completely new online landscape, after spending their entire online presence as part of the YouTube community.

YouTube has also strengthened its relationship with creators over the last few months. Just weeks ago a YouTube spokesman announced that the group will be helping to fund higher-quality video content for some of its top stars.

High-budget advertising for top stars such as Zoella and The Slow-Mo Guys, including TV and billboard ads, have made an appearance.

Feature image credit – Yahoo.

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Daniel Mackrell

Co-editor at Tube Chum
Journalist. Former Winchester Student. Chelsea fan. @WINOL Alumnus. Co-editor, @TubeChum.
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