YouTube introduces cards as ‘an evolution of annotations’

YouTube has launched a new type of video annotation today – cards.

The introduction of the new in-video notes will help provide more flexibility for users sharing information on their videos.

Google has emphasised that cards will feature on mobile devices as well as on desktop, something that wasn’t possible before the update.


Above: Cards in action. (Image: The Verge)

In a post on the YouTube Creators blog, Muli Salem, Product Manager said: “You can think of cards like an evolution of annotations.”

“They can inform your viewers about other videos, merch, playlists, websites and more. They look as beautiful as your videos, are available any time during the video and yes, they finally work on mobile.”

Currently-embedded annotations will not be disappearing just yet though, and that’ll remain the case until the cards are able to do everything that the older annotations can.

Google has confirmed that there are currently 6 types of cards: Merchandise, Fundraising, Video,Playlist, Associated Website and Fan Funding.

The cards can be found on a new tab in YouTube’s video editor, where they can be customised.

You can find out more about cards on Google’s Help Centre.

What do you think of YouTube’s cards? Let us know by tweeting us at @TubeChum.

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Daniel Mackrell

Co-editor at Tube Chum
Journalist. Former Winchester Student. Chelsea fan. @WINOL Alumnus. Co-editor, @TubeChum.