YouTube Red officially launched this week, with a one month free trial now available to users in the U.S.
There’s been a lot of concern and confusion from YouTube creators over how this dramatic change to the video-sharing website will affect video revenue. Fortunately, YouTube has released a statement on its official blog to help clear up some confusion.
First of all, video-makers will be pleased to know that they will receive revenue from YouTube Red during the free trial period. There were concerns leading up to the launch of Red that YouTubers wouldn’t be paid during trials, which would have had a massive impact on revenue.
YouTube has gone a step further, adding that creators could potentially earn more than before. A spokesperson confirmed that ‘a paying YouTube Red member will generate more money for creators than a typical ad-viewing, free user’. Hoorah!
[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]YouTubers will receive revenue from YouTube Red during the trial period[/pullquote]
Creators don’t need to sign up to the new subscription service to receive income from it, and the style of content doesn’t need to change to make them more profitable.
Some YouTubers were initially left wondering whether they needed to start producing longer videos to get the full benefit of YouTube Red. A couple of days later, and it has been emphasised that the most important part of YouTube Red will be engaging viewers and encouraging them to spend more time watching content.
What do you think of YouTube Red? Let us know by tweeting us at @TubeChum.
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