YouTube is preparing to expand its YouTube Red service by agreeing deals with major TV and film companies to produce new, original content.
A report by The Wall Street Journal claims that talks between the companies are still at an early stage, but it’s a sign that the online video giant hopes to compete with rival services such as Netflix and Amazon Prime.
[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]”YouTube is still deciding how much content to license, but it is eager to have a robust collection of original programming”[/pullquote]
YouTube Red subscribers will already have exclusive access to original content from January and shows will be fronted by popular YouTube stars including PewDiePie, The Fine Bros, Rooster Teeth and Joey Graceffa.
Despite YouTube teaming up with big web personalities, there are concerns that licensed shows and movies are needed to boost the service and attract more subscribers.
An anonymous source told WSJ: “YouTube is still deciding how much content to license, but it is eager to have a robust collection of original programming and licensed programming in 2016 and beyond.”
YouTube Red is currently only available in the US, but there are plans to launch Red elsewhere in the new year. Early signs suggest that the service has started to attract more users as it continues to establish itself amongst the top-grossing apps on Apple’s App Store.
Would you like to see more original YouTube Red content? Tell us your thoughts by tweeting us at @TubeChum.
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