Reaction: Fine Bros controversial React World licence

fine bros 2

React stars The Fine Bros have caused a stir within the YouTube community after announcing plans to licence the format of their popular React web-series.

The announcement video has had over 160,000 dislikes since it was uploaded earlier in the week and has been slammed with frustrated comments from fans on YouTube, Reddit and Twitter.

YouTubers are becoming increasingly concerned that the restrictions of the licencing would restrict creators looking to produce their own reaction-based content.

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””] “We do not own the idea of reaction videos, nor would we shut down anyone making reaction based content.”[/pullquote]

The Fine Bros have already legally trademarked versions of their series such as Kids React, Teens React and Elders React. Following the move, many fans feel the signs are there that other channels could potentially be threatened legally.

Reddit user Austin_Rivers reminded readers that The Fine Bros targeted American TV star Ellen in the past, back when she featured kids react to old technology on her show.

The Fine Bros announce their controversial news.

The Fine Bros published a follow-up statement on their video to clarify what the licence will mean. The pair said: “We do not hold a copyright on reaction videos overall. No one can. React World is about licensing FBE’s show formats, not just for shows like Kids React, but also others like “Do They Know It?,” “Lyric Breakdown,” and more.”

“This is similar to TV where you can’t make a show substantially similar to “America’s Got Talent,” but of course you can make a completely different talent competition series. Same deal here.”

The YouTubers also said that if fans wanted to make their own react show that has no link to their series, they are free to do so without the licence. Meanwhile, Fine Bros Entertainment plans to launch a new channel to promote, support, and feature REACT WORLD programming.

Ryan Morrison, an attorney who has offered his services for free to video game developers over the last two years, has now made himself available to creators looking to combat the licence.

Ryan is offering his services as an attorney to creators looking to fight the licence.

Speaking in his recent video, Ryan explained that the Fine Bros’ application process for their trademark has been successful but they now have to pass the public opposition period. Ryan said: “It’s now up to the public to say if they have a problem with it.”

Since the initial announcement, The Fine Bros YouTube channel has lost a massive wave of subscribers. Over the last 24 hours, the channel has lost around 50,000 subscribers, according to VidStatsX.

Many popular YouTubers have released videos expressing their own opinions on the announcement, including Boogie2988, Cr1tikal and Mega64.

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]”We’re creators at heart and those that know us personally know how passionate we are about trying helping creators, and React World is meant to be an extension of that.”[/pullquote]

Tube Chum has approached FBE for comment, but is yet to receive a response. Interestingly, the Fine Bros have since uploaded a new video on their channel titled ‘Update’, which addresses some of the community’s concerns.

The Fine Bros’ update video

In the clip, the pair explain: “We’re creators at heart and those that know us personally know how passionate we are about trying helping creators, and React World is meant to be an extension of that.”

Those who still have concerns can contact The Fine Bros directly by emailing

Whats’ your reaction to the Fine bros’ announcement? Let us know by tweeting us at @TubeChum.

Photo by Michael Buckner

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Daniel Mackrell

Co-editor at Tube Chum
Journalist. Former Winchester Student. Chelsea fan. @WINOL Alumnus. Co-editor, @TubeChum.